What are the 5 D’s of digital marketing?
Digital marketing revolves around these 5Ds: digital devices, digital platforms, digital media, digital data, and digital technology. The 5Ds facilitate efficient interaction between the brand and its target audience as well as provide insights into market behavior for better business strategy formulation and implementation. 5 D’S OF DIGITAL MARKETING The first of the 5Ds refers to digital devices. It mainly focuses on the target audience’s interaction and engagement on websites and mobile applications using a combination of connected devices. These devices may include smartphones, tablets, desktop computers, TVs, and gaming devices. Digital platforms are another component that involves the analysis of the preferred platforms or services of the target audience. Most engagements occur using popular platforms such as Facebook, Instagram, Google, YouTube, Twitter, Snapchat and LinkedIn. Digital media refers to paid, owned, and earned communications channels utilized to build engagement